The FrontDesk assistant
The AI assistant that answers and books your customers.
FrontDesk replies on WhatsApp, Instagram, Messenger and your website in seconds, day and night. It books the real slot, follows up anyone who went quiet and hands you anything that needs a person. Set up, trained and updated for you by Denis.
Hi Aoife, I'm the GlowUp AI assistant. Claire is free on Saturday. Which suits you?
Simulated conversation, based on the GlowUp Hair Studio demo. Real free times when your calendar is connected.
The whole journey
One assistant, from hello to booked in.
The same assistant answers the question, books the slot, chases the ones who went quiet and invites old customers back. On whichever channel each customer prefers.
Before they book: every question answered
Prices, packages, opening hours, a photo with "can you do this?". FrontDesk answers from your own prices and services, in seconds, in the customer's language.
Booking: the real slot, in the chat
Connected to Google Calendar, Trafft, Zenchef or Formitable, it offers times that are actually free and books the one they pick. On Fresha, Booksy or Phorest, it sends your booking link at the right moment.
Went quiet: followed up the next day
Asked a price and disappeared? FrontDesk follows up the next day, naturally, so nearly-won bookings get a second chance. Quotes that went quiet get the same nudge.
Needs a person: straight to you
Complaints, refunds, anything medical or unusual. FrontDesk hands the conversation to you with everything the customer said, so you never start from scratch.
Gone quiet for months: invited back
From your list of past customers, Denis writes one message per group using their last visit and sends it in small waves. FrontDesk answers every reply and books them back in. One campaign a year on Solo, every six months on Growth and every month on Scale, up to 1,000 customers each, and only for customers who agreed to hear from you.
What it does
Answers are nice. Bookings pay the bills.
FrontDesk does more than reply. It checks your calendar, reads what people send and follows up, so a message turns into a booking, an order or a job.
Book the real slot
Google Calendar, Trafft, Zenchef, Formitable
Book in your system
Square or any open API, where it allows
Send your booking link
Fresha, Booksy, Phorest, Treatwell
Read a photo
A hairstyle, a leak, a damaged order
Understand voice notes
And reply in writing
Text back missed calls
A WhatsApp within seconds
Ask the deciding question
Hair length, Eircode, party size
Follow up the quiet ones
Asked but didn't book? Next day
Win back past customers
A campaign on every plan
Recommend the right service
And the add-on you approved, when it fits
Remember your regulars
Last visit, usual slot, favourite stylist
Read a PDF
A quote, a form, a brief sent in the chat
Look it up when needed
Your website or the web, then "let me check" if unsure
Hand over to you
With the full conversation
Reply in their language
Any language, automatically
Build a WooCommerce basket
With Copilot, one-tap checkout
Not a chatbot
Chatbots follow scripts. FrontDesk thinks.
Same message, two very different front desks. One follows a menu. The other understands, recommends and books.
- Book an appointment
- Opening hours
- Prices
- Haircut
- Beard trim
- Haircut and beard
- Book an appointment
- Opening hours
- Prices
Recommends, and upsells when it fits
A photo of a style, a vague question, a budget. It suggests the right service and the add-on a good receptionist would mention, never one you haven't approved.
Remembers your regulars
Last visit, usual slot, favourite stylist. "Want me to grab your usual?" is a message, not a menu.
Takes action, not just messages
Books, reschedules, texts back missed calls, follows up the quiet ones, brings past customers back.
Reads photos, voice notes and PDFs
A voice note at a red light, a photo of a leak, a quote attached as a PDF. It understands and answers in writing.
Looks things up when it needs to
If the answer isn't in its notes, it can check your website or the web before replying, and says "let me check" instead of guessing.
Knows when a person is needed
Complaints, refunds, anything medical: straight to you with the whole conversation. It never decides what it shouldn't.
You stay in charge
It handles the routine. You get the rest.
Before go-live, you and Denis agree what FrontDesk answers on its own. Everything else comes straight to you with the full conversation. If it does not know, it says so and passes it to you.
Agreed with you before go-live. Want something moved either way? One WhatsApp to Denis. See FrontDesk for salons →
Knows when to stop
Careful with your customers. Careful with your name.
Your customers talk to it as if it were you, so it is built to be careful first and clever second.
You decide what it touches
You and Denis agree what it answers. Refunds, complaints and anything medical go to you, with the full conversation.
Tested before your customers see it
Voice notes, photos, typos at midnight, three questions in one message. We test for all of them before an update reaches your customers.
It says "let me check" instead of guessing
Prices, hours and services come from you. If the answer isn't there, it says so and passes the question to you.
STOP means stop
Anyone who opts out is never messaged again. No follow-ups, no offers.
Honest about being AI
A short AI disclosure in every first message, as EU law requires.
GDPR compliant
Data stored in the EU, consent and opt-out built in, and a Data Processing Agreement on request.
Security-tested on every release
Regular independent scans and a penetration test. If a channel disconnects, you and Denis are emailed straight away.
Your side of the desk
It talks to your customers. It reports to you.
Your own FrontDesk app with every conversation, a dashboard for your business, and a summary every morning in your voice.
Wins
Aoife sent a photo of a copper balayage at 10:41 PM and booked Saturday 1:30 with Claire. Two regulars rebooked from their reminders.
Losses
Niamh asked for a Friday evening slot, none free, and went quiet. A follow-up goes out tomorrow morning.
Needs you
Conor asked about fixing a colour done elsewhere. Passed to you with the photos. Task created
Improvements
Three people asked about Christmas opening hours. Denis has added them, so it answers from tomorrow.
Open follow-ups Running for you
- Niamh, Friday evening, nothing freeFollow-up tomorrow
- Seán, asked about a colour, no reply yetFollow-up tomorrow
- Aoife, balayage Saturday 1:30Booked
When customers message you Last 30 days
Busiest after 7 PM and on Saturday morning. FrontDesk answers all of it.
Your channels All connected
Your own FrontDesk app
Every conversation in full, on your phone or laptop. Take over any chat, pause the assistant and resume. Solo is one login. Growth and Scale have unlimited team seats.
A summary every morning, in your voice
Wins, losses, who needs you and what to improve, written from the day's conversations. On WhatsApp or email, before you open.
It reviews itself. Denis applies the fixes.
Patterns across the last 7, 30 or 90 days become suggested changes. Denis reads them and updates your assistant, often before you notice.
Hand-overs become tasks
Anything passed to you waits as a task with the conversation attached. Assign chats and bookings to the right person on your team.
Hours, access and control
Answer 24/7 or only outside your hours. Staff see only the chats assigned to them. Block a number or a country in one tap.
Plugs into what you already use
Your calendar or booking system, and other tools through API and webhooks, connected by Denis where the platform allows it.
Managed for you
Live in two days. Fully trained in five.
No software to learn and nothing to configure. Denis builds it, trains it on your business and keeps it up to date.
- 1TodayFree 15-min demoSee it answer for a business like yours. Or skip it and start today.
- 2Day 1Denis trains itOn your services, prices, hours and the way you talk to customers.
- 3Day 2You go liveEvery channel you chose, answered in seconds.
- 4Day 5Fully trainedNew prices or hours later? One WhatsApp and it's updated.
Nothing to configure, nothing to learn. How it works, step by step →
Your Voice
Same assistant. Your way of talking.
A gym sounds upbeat, a clinic sounds careful, a plumber gets to the point. Pick a voice and see the rules behind it. Yours are set from how you already talk to customers.
YOUR RULES
Warm and upbeat- A few emojis, never too many
- First names, like a friend at the desk
- Short, chatty replies
- Always offers the free intro
Denis sets these with you before go-live, from how you already talk to customers. Want a change? One WhatsApp.
Simulated conversations.
Works with what you use
Plugs into your calendar. Answers on every channel.
Three ways to take bookings, depending on what you already use. Eight channels live today, plus comments answered in DMs. Two more in beta.
Checks your calendar and books the slot
It sees what's actually free, offers two or three times that suit, and books the one your customer picks. The appointment lands in your calendar with their details.
Plugged into your booking system
On Square or another system with an open API? Denis connects it through the API or webhooks, so the agent reads your availability and creates the booking in your system, where the platform allows it.
Sends your link, then follows up
Happy with your current platform? It answers the questions first, sends your booking link at the right moment, and follows up if they don't finish booking.
On WhatsApp it uses your own number, linked to the WhatsApp Business app or through Meta’s official platform. How WhatsApp works →
Built for your trade
Same features. Tuned to your trade.
Pick your trade to see how FrontDesk talks to your customers. Each page has example conversations, prices and the questions your customers actually ask.
Salons & barbers
Style photos read, real slots booked in your calendar or Fresha link, quiet clients brought back.
Clinics & physios
First-visit questions answered and assessments booked. Anything medical goes straight to you.
Fitness & PTs
Intros and trial classes booked at 6am or 11pm, lapsed members invited back.
Trades
Missed calls texted back, job photos and Eircodes collected, visits booked while you’re on the tools.
Shops & WooCommerce
Stock and delivery questions answered, baskets built in the chat, unpaid checkouts followed up.
Your trade not here?
If your customers message you to book, order or ask, FrontDesk fits. Groomers, dentists, tutors, studios, garages: Denis sets it up around how you work.
For WooCommerce shops
Run a WooCommerce shop? Meet FrontDesk Copilot.
Copilot plugs the same assistant into WooCommerce. It answers shoppers on WhatsApp, builds the basket in the chat and tells you each morning what needs doing.
- Live stock checks and a one-tap checkout link
- Unpaid checkouts followed up, then it stops
- A morning briefing: unpaid baskets, low stock, regulars gone quiet
- Runs inside your own WordPress, installed by Denis
Pricing
Every feature above. From €39 a month.
Set up, trained and updated by Denis on every plan. Start today, or book a free demo first.
Two channels, around 100 conversations a month, one login
Start on Solo →Built for most teamsGrowth€97/monthWhatsApp, Instagram and one more channel, unlimited team seats
Start on Growth →Scale€149/monthEvery channel, several locations, monthly win-backs, unlimited team seats
Start on Scale →Founding 20: your rate, locked for life30-day money-backNo contractsCompare plans →
FAQ
What business owners ask about FrontDesk.
What is FrontDesk?
FrontDesk is a managed AI assistant for businesses whose customers message to book, order or ask. It answers WhatsApp, Instagram, Messenger, Telegram, SMS, LINE, Viber and website chat around the clock, books customers in, follows up and hands anything that needs a person to you. Denis sets it up, trains it on your business and keeps it updated. It is built in Dublin by an Irish-registered company.
Which channels does FrontDesk answer?
WhatsApp, Instagram, Messenger, Telegram, SMS, LINE, Viber and website chat are live, plus Instagram and Facebook comments answered in DMs. Email and iMessage are in beta. Solo includes two channels, Growth includes WhatsApp, Instagram and one more, and Scale includes all of them.
Does it work with my existing WhatsApp number?
Yes. Your customers keep messaging the number they already have. Denis connects it either to the WhatsApp Business app you already use, or through Meta's official WhatsApp Business Platform, and recommends the right one on your demo.
Can FrontDesk book appointments directly?
Yes, in three ways. With Google Calendar, Trafft, Zenchef or Formitable it checks real availability and books the slot in the chat. With Square or another system with an open API, Denis connects it so the booking is created in your system, where the platform allows it. With Fresha, Booksy, Phorest, Treatwell or Calendly it sends your booking link at the right moment and follows up if they don't finish.
Does FrontDesk answer phone calls?
No. FrontDesk works in messaging channels. When you miss a call, the caller gets a WhatsApp within seconds and FrontDesk takes it from there.
What happens when it can't answer?
It hands the conversation to you instead of guessing. You see the whole conversation, a summary and notes in your FrontDesk app and reply there. If your number is linked to the WhatsApp app, you can also reply straight from your phone. Refunds, complaints and anything medical always come to you.
How long does setup take?
You are live in two working days from your demo call or your order, and fully trained within five. Denis does the setup, so there is nothing for you to configure.
How much does FrontDesk cost?
Solo is €39 a month, Growth €97 and Scale €149. FrontDesk Copilot for WooCommerce is €179 a month, or €149 for founding stores. No setup fees, no contracts, no per-message charges from FrontDesk, and a 30-day money-back guarantee. Annual plans give 15 months for the price of 12. You can start today from the plans on this page, or book a free demo first.
Is my customers' data safe?
FrontDesk is GDPR compliant: data is stored in the EU, consent and opt-out are built in, and a Data Processing Agreement is available on request. It is security-tested on every release, with regular independent scans and a penetration test. Every first message says it is an AI, and anyone who replies STOP is never messaged again.
What makes FrontDesk different from a chatbot?
A chatbot follows a script and breaks when a customer says something unexpected. FrontDesk understands natural language, slang, photos, voice notes and PDFs, recommends the right service, books the real slot, follows up and remembers your regulars. It can look something up when the answer is not in its notes, and it says "let me check" instead of guessing. Denis builds it, tests it and keeps it updated.
What do I see on my side?
Your own FrontDesk app with every conversation in full, a dashboard with bookings, conversations and the questions it could not answer, and a summary every morning written in your voice. You can take over any chat, pause the assistant, and assign chats or bookings to your team. Solo is one login; Growth and Scale include unlimited team seats.
Your next customer is messaging you right now. Who's answering?
Book a free 15-minute demo and see it working for a business like yours. If it's right for you, you're live in two working days, fully trained within five.
Want to see it first? Message the live agent →